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Development Sales & Marketing

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If you’re a developer looking for an effective sales and marketing strategy for your real estate project, then you’re on the right page.

Better Homes International truly understands the huge investment you’ve committed to developing a world-class project. Given the numerous developments that are launched throughout the world, we know how important it is to give your property a strong point of differentiation, allowing it to stand out and get noticed. By offering you unbiased advice, guidance, and innovative property marketing solutions, our team of experienced professionals ensure that your top notch project stays unique, attracts the right buyer segment, and enjoys the success it deserves.

Some of the services that Project Sales and Marketing offers include:

Competitor analysis
Monitor and review project pricing

Advertising campaigns
Post sales services

Strategic sales and marketing initiatives

Marketing and Sales Consultancy

Our team runs a feasibility study on the development and presents a competitive market study, analyzing unit pricing, payment plan trends, and project features. This allows the developer to judge the target buyer segment and the current market climate. Based on the findings in the study, the entire sales and marketing strategy is presented with a detailed plan of action to promote, launch, and sell the project.

From identifying and developing the all-important “unique selling point” to producing a distinguished advertising campaign and powerful marketing materials, we give your project the promotion that it needs. We also work closely with developers to decide stock release strategies, discount strategies, architectural design based on floor plans, and unit mixes and layouts. All this, alongside strong PR and event management ensures that your project receives exclusive coverage and generates maximum exposure.

Sales Execution and Management

Our team executes the sales for the development. Based on the agreed sales strategy, Project Sales and Marketing will launch select stock at specific pre-launch prices and discount strategies (if applicable) upon receiving approval from the developer.

Our project sales team then effectively monitors and manages the sales, stock, and pricing of the development to ensure that the best returns are received within the shortest possible time. By using an efficient inventory control and CRM system known as MasterKey, we execute your sales strategy, manage sales, release inventory, review pricing, capture all lead information, and measure advertising campaign effectiveness. Through our extensive customer database and sales network, we then drive awareness of your project all over the world.

After-Sales Services

Project Sales and Marketing focuses on managing the sales and post-sales functions of off-plan projects. This service includes following up with buyers on payments and regularly updating them on the status/progress of the project.

An important point to note is that all of the above services are flexible and can be tailored to suit the developer’s needs. Hence, a developer can choose to just use our sales services if he/she already has a marketing strategy in place. In such a situation, our team attempts to explore the project in more detail to ensure that pricing, project features and payment plans are competitive at the time of launch.