Maison Residence CollectionHome > Developers > Developers Portfolio > Maison Residence Collection
Maison Residence Collection is an exclusive offering comprising two phases of 102 boutique homes. Each phase consists of one bedroom lofts, two, and three bedroom apartments as well as terrace and ultra penthouses with private access, security, and Smart Home technology. A Turkish Hammam-inspired spa facility, garden areas, and a roof deck swimming pool are just some of the amenities offered to residents.
The ChallengeDespite the fact that Maison Residence Collection was a niche offering, it was priced far higher than projects in the same location that were launched at the same time. Better Homes also needed to sell a brand rather than just a home; a concept alien to the majority of investors in the region. Our Research and AnalysisExtensive research and analysis was conducted to determine who the majority of investors of Maison Residence Collection were. Competitor analysis of other branded residences such as Armani Residences and the Palazzo Versace Residences was also done to evaluate pricing options. Our PlanBetter Homes targeted specific clients with a mix of HTML teasers and direct mailers. Presentations were prepared to educate clients on the specifics of the project. The ResultAfter the project’s public announcement, the developer set up a sales centre at Emirates Towers Hotel in Dubai where our consultants invited clients to experience Maison Residence Collection through project models and videos. Maison Residence Collection opened to an overwhelming investor response; exceeding sales target estimations. Almost 40% of the units were sold out within the first three weeks. |
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