Blog HomeBetterInformedFeatured PropertiesBecoming An AgentFeatured CommunitiesCompany NewsSellingBuyingLeasingRentingLife in DubaiCommercial real estateInvestingProperty ManagementShort term rentalThe expat diariesAbu Dhabi Guide
Digital Marketing Tips for Real Estate
12th July 2012

Digital Marketing has changed a lot after the evaluation of social media. In the world of today if you want to sell anything online you have to have the authority and engagement with your audience, no attractive brochure and banner ad is going to guarantee you increase your business sales.

If you are in a property business like us, then things are even more difficult for you as Real Estate is a heavy investment and it’s not always easy for everyone to invest easily on the property no matter if it is in Dubai or any other area around the world.

Here in this article today we are going to discuss the top 7 things that you should keep in mind while working on your property business online.

Be consistent

Social Media is a platform that takes time and effort to bring quality results that eventually help businesses to increase their sales. Consistency will allow your targeted audiences to get engage with you and at the same time, you will also witness the gradual increase in your audience which later helps you increase your business sales.

Don’t sale

Social Media is a platform that aims to engage with your targeted audience rather than selling your product or service online. Try to engage and build your authority through social media platforms like Facebook and Twitter. The engagement will help you in multiple ways including business sales.

Be Transparent

This is another major thing you should consider when you are marketing your business online. Transparency is the key when it comes to the online world. Do not try to pose something different to your audience or else eventually your audience will lose trust in you.

Be what you are and your audience will love you!

Offer something Valuable

People are busy and they got a good amount of choices available in the form of competitors. If you want your targeted audience to engage with you and help you to increase your business revue then it is necessary to offer them something which is valuable to them.

Offering a discount, freebie, and similar stuff usually keep things interesting to the audience. For example, if you offer a discount on property buy or surprise gifts to people who buy property from your website will keep things interesting to your audience.

Never Ignore Questions

Many people make this mistake and end up losing the targeted audience. It is highly advisable not to ignore even a lousy question on social media and answer to all of them in a humble manner. This will project a positive and friendly image to your audience and they will only engage with you but also recommend your business to others.

Don’t Compromise pictures

According to Guy Kawasaki, the currency of the Facebook picture. Try to use high quality images that allow people to like and cannot ignore. In the Real Estate business, low quality images can irritate potential buyer and he may end up jumping from your site to a competitor’s website.

Use high quality images only that allow visitors to share instead of a bounce from the page.

Commitment is Important

Your commitment to Real Estate business is the major key. Do not make false commitments online and on social media websites. Your solid commitment and strong communication will empower you as a brand and you can easily make space in your targeted audience’s heart and will receive a great word of mouth.

Above given are the few tips that will allow Real Estate property businesses to grow far and wide and increase their business sales but gathering that targeted audience and engage with them.

+971 600 52 2233
Enquire Now.