Performance Marketing Specialist

Betterhomes specializes in helping clients find their dream homes, luxurious apartments, and lucrative investment opportunities. Having been around since 1986 and with a deep understanding of the local real estate market, we are committed to providing market-leading service, expert advice, and a hassle-free experience to our clients.

Our team of dedicated professionals has an extensive knowledge of the local market and we are currently looking for a Performance Marketing Specialist to join our organisation. If you are enthusiastic and motivated, with a determination to succeed, then Betterhomes would like to meet you!

At Betterhomes we provide the tools and support needed for a long and rewarding career to all who have their sights set on success.

Responsibilities:

• Develop and implement performance marketing strategies to enhance our online visibility, increase lead generation, and optimize conversions.
• Utilize various perfomance marketing channels and techniques, including paid and organic search engine marketing, social media advertising, display advertising, and email marketing, to drive high quality real estate leads and achieve campaign objectives.
• Conduct market research and analysis to identify key trends, insights, and opportunities for campaign optimization and audience targeting.
• Collaborate with cross-functional teams to create compelling and persuasive ad copy, landing pages, and marketing materials that resonate with our target audience.
• Monitor and analyze campaign performance metrics, providing regular reports and recommendations for improvement to achieve optimal ROI.
• Stay up to date with industry trends and advancements in performance marketing, recommending innovative strategies and tactics to stay ahead of the competition.
• Collaborate with external agencies and vendors to ensure seamless execution of marketing campaigns and initiatives.
• Work closely with the other teams to align marketing activities with business objectives and support lead nurturing and conversion efforts.
• Continuously test and optimize campaigns to drive incremental improvements and meet or exceed performance targets.

Requirements:

• Proven experience (minimum 2 years) in performance marketing, digital advertising, or a similar role, preferably in the real estate or related industry.
• Strong understanding of digital marketing channels, including SEM, SEO, social media advertising, display advertising, and email marketing.
• Proficient in using performance marketing platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, Snap, Twitter, and Google Analytics.
• Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Excellent written and verbal communication skills in English.
• Self-motivated and results-oriented, with the ability to work both independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational and project management skills.
• Bachelor's degree in marketing, advertising, business, or a related field is preferred.

What We Offer:

• Opportunity to work with Dubai's most recognized real estate brand.
• Comprehensive working visa for the United Arab Emirates (UAE), including medical and life insurance.
• Industry-leading training and support to enhance your career growth.
• State-of-the-art offices located in key communities across Dubai.
• Potential career progression to management-level positions.

If you are determined to succeed, data driven, and ready to take your performance marketing career to new heights, apply now to join our elite team of marketing specialists. Alternatively, reach out to us at careers@bhomes.com to discuss current opportunities.