10 expert tips to become a Dubai real estate agent in 2023

Want to become a real estate agent in Dubai? You are in the right place.

2022 was a recording-breaking year for Dubai's real estate market and there has never been a better time to be a real estate agent in this remarkable city. 

There are a growing number of people choosing to call Dubai home, which of course means lots of people looking to rent and buy properties. Meanwhile, more investors, foreign ones in particular, are seeing the amazing investment opportunity in Dubai and ploughing their money into buying real estate here. 

Of course, where there are buyers, tenants and investors, there are real estate agents. If Dubai doesn't sound like the ideal market to be a real estate agent in 2023, then we don’t know what is.

Dubai’s real estate sector is booming. And if you are passionate about making your mark in the industry, here are ten tips for you to become a successful real estate agent in Dubai.

1. Find the right brokerage

Choosing the right real estate brokerage is crucial to your career. There are hundreds of real estate firms in Dubai. If you’re just starting out, you’ll want to join the right one. In addition to the firm’s reputation and name, you should consider its commission structure, medical and visa insurance, admin and marketing support. 

Betterhomes has 37 years of experience in the Dubai real estate market, having sold over 30,000 homes. We are not only the most experienced agency, but we offer all of our agents a market-leading package, making us the agency of choice for hundreds of leading brokers. 

2. Get certified

It's important to become a certified Real Estate Broker. The agency that you represent should give you lots of guidance on how to do this. The first step is to take a Certified Training course for Real Estate Brokers offered by Dubai Real Estate Institute (DREI). When you’re done with the course, you’ll have to take an exam to become a registered broker in Dubai. After passing, get a Good Conduct Certificate from Dubai Police. A broker card valid for one year will be issued by RERA through your employer. 

3. Understand the real estate laws

With a RERA broker card, you can only work in Dubai because each emirate has its own governing body. Speaking of governing bodies, familiarize yourself with the rental contract, buying and selling laws as they regulate how property can be bought, sold and leased in Dubai. 

4. Enhance your network

Get connected and expand the reach of your network. Connect with other real estate agents, potential buyers, renters and sellers, and all the other players in the real estate industry, such as appraisers and mortgage loan officers. You can also learn from experienced agents about how they widened their network. Check with your firm to see if they use customer management software, ask clients to give you referrals, and maximize opportunities for visibility through social media. 

5. Market yourself

Generate new leads through phone calls, email marketing, and referrals and get yourself out there by attending local events. More importantly, use technology to your advantage and make your listings stand out with virtual tours, walkthroughs, compelling images and videos, and promote yourself and your listings on social media. You can even think outside the box and create a recurring e-newsletter to keep in touch with past and prospective clients. Most importantly, invest in great after-sales service and follow-up.

6. Become an area expert

Get acquainted with the community you want to specialize in. Be the local expert by developing an extensive knowledge of the area: the schools, malls, and transport links nearby. You could even consider moving to the area if you can afford it and experience what it is like as an insider while you network with residents to secure more listings. Become the go-to person for information on properties for rent and sale in your area. Be knowledgeable when it comes to price increases, decreases, and market forecasts. Know how much inventory there is, how many potential buyers there are, and how long the inventory is expected to stay.

7. Price right

While pricing your properties, pay attention to market trends. Ensure that the price you are putting up lies within the current market range. While your aim should be to win the best possible price for your client, remember that time is money and if a property sits in the market for a long period of time, you might end up losing your client!

8. Become a client advocate

As a real estate agent in 2023, you must have the tenacity to pursue every lead and professionally represent your client. Give them your undivided attention, empathize with their needs, and only promise what you can deliver. You need to work smart, invest the right amount of time and possess a high degree of self-motivation, drive and smart decision-making skills.

9. An engaging personality

To quote RERA, “Real estate brokers are the most high-profile representatives of the sector and the department expects them to be fully cognizant of their rights and duties in order for them to effectively serve their customers.”

A good real estate agent does not just sell properties—they sell themselves. People will respond to you if you have a great attitude, are personable and honest, have confidence in your abilities and are interested in helping them and others. Watch, observe and learn from your seniors and develop the ability to cope with new situations. 

10. Knowledge is power

Stay up-to-date on the latest topics in real estate. Continuing education and professional development are doors to opportunity that you can utilize to expand your business options and stay at the forefront of your chosen field.

A good real estate agent is similar in nature to a conductor of a symphony, coordinating different players for a successful transaction. At different points in the process, the real estate agent is a salesperson, a buyer’s advocate, an analyst, a business manager, a consultant, a negotiator, and a marketer.

Becoming a real estate agent involves hard work, dedication, and good social skills. Being good at your job essentially depends on how much time, patience and effort you are willing to put in. Being creative, receptive to clients’ needs, and having exceptional negotiation skills are just some of the essentials that form the basis of a successful real estate agent.

If you want to become part of the biggest real estate company in Dubai, get in touch with us here.